Before we explore and discuss the types of content writing, let’s just begin with an overview of what is content writing? Content writing refers to skills where the writer pens down text through planning, writing, and editing.
It serves the fundamental purpose of promotion and brand marketing by providing content for websites, blogs, articles, podcasts, product descriptions, and much more.
In recent times, where the world is moving towards being available online, your business must revisit its business strategies and incorporate the use of content marketing.
It is necessary to produce meaningful and public-oriented content to elevate your brand’s online presence and to be able to compete with competitors on leading search engines.
There are a few types of content writers who vary in terms of their skill, niche, and writing style. These types are discussed below:
Types of Content Writers:
- Blog Writers: They curate natural and engaging content that helps develop a prospect’s interest in engaging with a business or a brand. Blog writing can be done for multiple purposes such as raising awareness among the target audience of a business, to help climb up in ranking across leading search engines, generating more traffic on a website, and much more.
- Copywriters: Copywriters are filled with tons of ideas and creativity, which is an essential part of brand marketing. They connect and fill the gap in content writing to generate meaningful yet attractive content such as website copies and product descriptions. They understand the need of the audience and possess the capability to create different genres of content.
- Ghostwriter: A ghostwriter primarily curates eBooks, white papers, blogs, and website copy for a brand. They contribute towards making your business appear more authoritative and present it as a thought-leader in its respective industry. Besides being a creative and energetic asset, they boost your brand by giving it a fancy voice. They speak right through the consumers and garner significant results.
- Technical Writers: Mainly work on the content that requires in-depth research and understanding of a product or a business. They develop user manuals, product descriptions, how-to posts, and more. Their primary purpose is to speak the language of common people and translate the information for non-technical users through their writing.
- Research Writers: They are experts in providing formal research-based articles. They use evidence to write papers and use supportive data such as references from other articles and press journals.
You might have thought observed many overlapping elements between the roles of different content writers. Out of many different types of content writers, you will most of the time come across these five content writer types.
16 Types of Content Writing – Which Should You Choose?
Let’s move forward to understand the different types of content writing categories which you can utilize for your content marketing strategy. Broadly, content marketing includes four basic types i.e. written, video, visual, and interactive.
These four types are interrelated, and you might also observe some overlapping elements. Let’s get started to understand the written aspect first in more detail!
Blog posts are a text-based mechanism used to communicate with readers. It attracts people by providing valuable information and improves the quality of the website by attracting more visitors to your site.
It speaks for your brand and markets it in the best possible way. It is used to highlight your company’s offerings, providing updated knowledge and information to engage your prospects. You may explore different topics for content writing which you feel would help add value to your site and business.
Articles are often written for educational purposes, to provide awareness and information, and to conduct experiments. The content writing format used is quite formal, with supportive data in the form of evidence. This evidence can be from other articles, books, existing research, surveys, or data collection.
You can make use of press releases for when you want to break news to your target audience and prospects. For instance, if your business is launching a new product or service, or entering a new demographic area, you could publish a press release on your website and other news publication mediums. However, you need to ensure that the press release being published is written and vetted by a professional creative writer.
If you have a website for your business, then you also need to publish relevant text that helps explain your business. A website copy refers to text that is placed on the home page of your website along with other pages such as the services page, about us page, blog page, contact page, etc.
A website without a written copy would fail to serve its purpose because no visitor wants to browse through a website that doesn’t have a professional copy published or rather has dummy text placed.
Since the modern-day consumer is now more aware due to the information available on the web, it is your responsibility as a business to publish product reviews that are descriptive and honest.
For instance, if your business operates in the beauty industry manufacturing cosmetics, it is recommended that you publish a descriptive review of the product available for sale so that the prospect willing to purchase from you understands what value they will receive after they buy that respective product.
Product reviews are essential for your business’s success. They must cover the specifications, features, and other relevant details of your product or service descriptively.
Taglines & Slogans:
Are you wondering what makes a business memorable? What makes a business appear distinctive in advertisements? What helps people remember a business?
Well, the answer is taglines and slogans. As a business, your goal should be to have a slogan that reflects the value your business is providing. For instance, your company slogan could be ‘fueling excellence’ if you are in the service industry.
Similarly, if you’re in the restaurant industry, the tagline of your business could be ‘eat, sleep, enjoy, repeat’. Such slogans and taglines help a business appear unique and leave a lasting impact on your prospects.
These are created to explain the actual and potential use of a product. When writing product descriptions, you need to ensure that you seek the service of a professional creative writer who can help project your product better in terms of the verbiage being used.
The product description must be creative, quirky, and smartly curated. Also, answer common and frequently asked questions along with a step-by-step guideline in your description. Avoid using complex jargon and keep your wording as simple as possible.
White papers constitute statistical data and shreds of evidence that support the text. They are different from a blog post or ghostwriting since they are evidence-based, descriptive, and more likely to establish your business as a thought-leader in its respective industry.
White papers help provide knowledge and can be downloaded from the company’s website in the form of PDFs or extractable files.
eBooks are dense and provide content that is beyond just raising awareness. An eBook discusses a topic in-depth, considering the requirements of the customers, and addresses the questions that the prospects may have about a particular product or service.
eBooks have all the relatable content, how-to tutorials, and much more. eBooks can also be downloaded from a website either for free or often require you to pay a certain amount to get your hands on it. The main goal for creating an eBook is to generate interest and expand the contacts.
Which marketing tool has recently evolved in the last couple of years and is dominating the marketing space? VIDEOS! Videos include visual and interactive content and a video is much easier to understand.
Short, interactive videos with compelling content on platforms such as YouTube will attract more traffic to your business. Videos can represent case studies, interviews, testimonials, company’s offerings, and stories in vibrant colors, gaining the attention of hundreds and thousands of viewers.
To make sure that your video marketing is on point, you need the assistance of a writer who can draft an impeccable script for your video that leaves a lasting impact on its viewer.
Social Media Posts:
People today spend the majority of their time scrolling through social media platforms such as Facebook, Instagram, Twitter, Linked In, and more. It is an excellent opportunity for marketing managers to make use of the social media space to attract customers.
However, for this, they require content that engages a prospect and helps convert them into a solid lead for their business.
Here, a business would require the expertise of a creative writer who specializes in drafting text for posts that help attract and engage potential customers.
Resume & Cover Letters:
Are you finding it difficult to receive a call back from employers? Is your resume or your cover letter not creating the impact that it should?
To be able to stand out among hundreds and thousands of resumes and cover letters, you need to seek the assistance of a professional writer who can help project you as a valuable asset for your potential employer.
Resume and cover letter writing is a specialized service and it is recommended that you seek assistance from professionals.
Newsletters are a perfect combo of text and images scattered on a page. It exhibits short stories, snippets, and unique case studies related to your company.
Online newsletters have now taken over physical newsletters that we were previously familiar with. By engaging a professional newsletter writing service provider, you will be able to send out a text that helps establish you as a thought-leader in your respective industry.
While you showcase your company’s progress, client satisfaction levels, or the services and products you provide via a detailed description (blog or white paper), it is also an excellent idea to have a graphical representation of the same published.
According to research, visual data and statistics are much easier to comprehend. It immediately catches the eye of the reader and influences them to read more about you. It uses text, visual strategy, and pictures to explain a certain subject. It is an excellent strategy to attract more traffic to your page or website.
Often businesses face obstacles when they have to draft technical content, for instance, preparing software/service/product user manuals, how-to guides, business plans, proposals and reports, and terms of service documents.
Not only do businesses face obstacles, but preparing these comprehensive documents is also very time-consuming. For this very purpose, professional writing service providers offer technical writing services that help you curate technical content according to your requirements.
Emails are a professional way to communicate effectively with clients or business partners. Most businesses across the globe make use of email marketing to help their business grow.
However, it’s vital that the copy you are sending out in your email helps drive the action that your business is anticipating. For this purpose, the copy must be salesy in tone and encourages the reader to take an action.
This sort of content writing requires professional experience along with knowledge of the particular niche being targeted.
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